Magazine Analysis

This article for I Am Legend is from the well known film magazine, Empire. The main focus of the aritcle is on a picture of Will Smith being filmed. However, unlike a typical film review, the main image isnt based around a scene in the film. This is to focus the audience on the production element of the film as it was made on a budget of $150,000,000. This is also to focus the audience on Will Smith, the lead role. By having such a big name being filmed as the primary image, it draws the audience to the actor more than film. However, there is a smaller image underneath it to give the audience a basic idea of the film in action and the production value. These to pictures take up a vast majority of the two pages, and show Will Smith in a very dramatic light. This is to give off the impression of the films serious nature. This is apposed to how the actor is usually presented, which is more glamourous than dramatic.

The film title is written in big, bold text in blue. This is so that it stands out from the white background and smaller, black text. Following a similar colour scheme all elements of the review are either highlighted or written in blue. Also, they are in blue or white boxes. All the other details such as location and the director are highlighted in red and written in bold writing. This again is to draw in publicity and present all the key features of the film in an exemplified fashion.